Reaction Paper on the Filipino Is Worth Dying for

â€Å"The Filipino is worth dying for† This simple yet powerful statement, attributed to Benigno â€Å"Ninoy† S. Aquino, Jr., is one of the most popular quotes in Philippine society. It is quoted by great statesmen in their speeches, it is reprinted on thousands of t-shirts – but in truth, Ninoy never said this, at least not verbatim. The full text of this statement, which Ninoy delivered before the Asia Society on August 4, 1980 in New York City, goes deeper than the oft-quoted truncated version implies. The following is the full statement: â€Å"I have asked myself many times: Is the Filipino worth suffering, or even dying, for? Is he not a coward who would readily yield to any colonizer, be he foreign or homegrown? Is a Filipino more comfortable under†¦show more content†¦This is a familiar concept in Chinese mythology where a divine force is used to lead or rule. Consider the concept of te, or moral force, here. The Sheng seems to rely upon this type of force to establish goodness. Book VII, Chapter 7 is important because of the ideological aspersion of Confuciuss claim to take on students regardless of their ability to pay him. At various points in the text when discussing the gentleman, or Chun-tzu, Confucius makes a distinction between the gentleman and common people. This can be read to infer a class-based difference between the two groups, but Confuciuss statement here indicates that this was not the case. His belief that knowledge and learning could allow even the poor to elevate themselves to a higher moral stature illustrates that he did not see a persons background as an indication of their future. Confucius himself came from a poor family and at various points in the text comments on how his outsider status caused some to view him with suspicion. The Prisoner Who Wore Glasses My personal response is based on the story the Prisoner Who Wore Glasses written by Bessie Head. When I first read this story, I immediately realized some of the main points of the text such as political imprisonment and theft. However, I had to read the text a second time to see the link between the prisoners and collusion. 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Stand Up For The Power Of Learning - 924 Words

Stand up for the Power of Learning (Jay Mathews) questions 1. Matthew agreed computers are not his strength; therefore, he got help from one of the consultants. However, the concept of help brought up the topic of how some Colleges do not allow students to get help or do a collaboration between students. 2. He gave those two emails as a contrasting example for his discussion. Some will agree in favor of those policies and some would not. Some will say that it would help students to learn and improve their thinking; however, some will say that collaboration and help are essential tools for schooling matters. 3. The quick responded from the college was not something that he expected. He believes that each faculty should bring with the rules and policies in their field. 4. I will say that both ideas had helped me to improve my learning. There are times that I have preferred to struggle with an issue and get the answer from my own as a challenge but not due to a rule or policy. 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Changes in the Dynamics of Pc Industry Free Essays

Core Competency (CI#1) : Apple design, develop and market numerous product and service lines. They sell their products to education, consumer creative professional, business and government customers. While apple seems to display numerous products and conduct business on different segments, it is legitimate to wonder what the company is really good at? Too much diversity is exactly what crushed Apple during the John Scully days. We will write a custom essay sample on Changes in the Dynamics of Pc Industry or any similar topic only for you Order Now Cannibalization (CI#2): Through January 2005, Apple has opened 102 retail stores. Although these launches are potentially beneficial, Apple stores are hurting the resellers’ business and not all of them will survive. Considering that the company’s resellers still account for more than 50% of its domestic sales, the company is facing the risk of cannibalization and might deeply suffer. High Cash (CI#3): Why is Apple holding so much cash? Having too much cash in reserve might either mean that the company does not know yet how to allocate it or that they may have some risk concerns about future potential investment. Succession (CI#4): Apple is clearly one of the handful of companies where the fortunes are seen to be intricately tied to the person in charge. The star quality and the visionary talents associated with Steve Jobs are certainly contributed to the success of the company. So the news of Jobs’ cancer surgery might lead to a succession problem and compromise the company’s future. I. CURRENT SITUATION A. CURRENT PERFORMANCE Apple achieved a solid performance for the first quarter of 2005 compared to the same quarter 2004 with strong net sales in the Americas segment (+77%) in Europe (+63%) and in Japan (+18%). The Americas segment represents approximately 47% of the company’s total net sales. The increase in net sales in the Americas, Europe and Japan was primarily driven by increased demand of the iPod and the consumer-oriented iMAC. Demand for the iBook products were especially high for the Americas, while peripherals and other hardware were more popular in Europe. The retail segment’s net sales grew to $561 million as compared to $273 million in the same period in 2004, this represents a remarkable 105% increase. B. SRATEGIC POSTURE Mission Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. Apple’s Guiding Principles O Meet or exceed all applicable environmental, health and safety requirements. O Where laws and regulations do not provide adequate controls, Apple will adopt their own standards to protect human health and the environment. O Support and promote sound scientific principles and fiscally responsible public policy that enhance environmental quality, health and safety. O Advocate the adoption of prudent environmental, health and safety principles and practices by their contractors, vendors and suppliers. O Communicate environmental, health and safety policies and programs to Apple employees and stakeholders. O Design, manage and operate our facilities to maximize safety, promote energy efficiency and protect the environment. O Strive to create products that are safe in their intended use, conserve energy and materials and prevent pollution throughout the product life cycle including design, manufacture, use and end-of-life management. O Ensure that all employees are aware of their role and responsibility to fulfill and sustain Apple’s environmental, health and safety management systems and policy. Goals O Innovation above everything else. O Increase sales in the education segment. O Produce user friendly, good appearance products to get customers â€Å"think Different† and â€Å"think Digital†. O Developing new digital lifestyle consumer, and professional software application O Investing in new products area such as rack-mount servers, RAID storage system and wireless technologies. O Provide a high quality sales and after sales support experience. Strategy Trough the design and the development of its own operating system, hardware and many software application and technologies, Apple strives to bring to its customers compelling new products and solution with superior ease-of-use, seamless integration and innovative industrial design. Apple currently focus on: O Increasing marketing and advertising investment in order to improve product and brand awareness. O Vertical growth strategy: expand the retail segment by opening more retail stores. (CI#2) O Market opportunities related to digital music distribution and consumer electronic devices, including iPod. O Implement a cost leadership strategy to keep up with the competition and be more affordable for the educational segment. O Continue to be the leader in innovation for new technology by implementing a product differentiation strategy. Policies â€Å"Employee diversity â€Å": This policy is a key component and contribute to the success of the company. â€Å"We respect these differences and threat them as an additional value that we incorporate in the way we treat other and approach our customers. † Therefore, Apple apply that each employee is fully responsible for understanding and following this policy. Substance policy† O Apple comply with applicable substance legislation worldwide. O monitor and assess new scientific findings on the environmental impact of substances used in Apple products. O educate our supply chain partners and drive innovations within our supply chain to find alternative materials that improve environmental performance. â€Å"Product Take-Back and Recycling Policy† O Producers should provide a means to facilitate environmentally friendly recycling of their products at the end of electronic products’ useful life. O Consumers should select a disposal method for end-of-life electronics products that does not adversely impact the environment. O Governments should develop a legal framework and public policies to promote appropriate end-of-life management, including environmentally friendly disposal and recycling. O Materials generated from the recycling of our products should be used as feedstock for new products whenever possible. II. CORPORATE GOVERNANCE A. BOARD OF DIRECTORS The Board consists of 6 members, of which 5 are external directors: Board Member-Occupation Audit and Finance committee Nominating Committee Compensation Committee William l V. CampbellChairman Intuit, Inc C Ccc Millard S. DexlerChairman and CEOJ. Crew C C Albert Gore, Jr. Former Vice President of the US C C Steve JobsCEO and Co-founderApple ComputerChairman and CEOPixar Arthur D. LevinsonChairman and CEOGenentech, Inc C Ccc Jerome B. YorkCEOHarwinton Capital Corporation Ccc cc=Chairperson C=Member *Audit and committees members are used to ensure feedback and monitor implementation and compliance. Steve Jobs Co-founder of Apple in 1976, he has played an important role in the development of the personal computer. He also co-founded NeXT Software, inc. and served as CEO until 1997 when NeXT was acquired by Apple. Director since 1997 and currently CEO of Apple and Pixar Animation Studios, Jobs is viewed as a key character for the company. However his strong voice and personality within the company could give him the power to sway the board. (internal) (Advantage/Conflict? ) CI#4 William V. Campbell Director of Apple since 1997, he was also the former CEO and president of Intuit, Inc. Mr. Campbell also serves on the board of directors of Opsware, Inc. His experience and knowledge in business, finance and technology might be valuable for the company, however, he is in direct competition with Apple in the sale of software such as Quickbook. (External) (Conflict) Millard S. Dexler Director of Apple since 1999, he has been Chairman and Chief Executive Officer of J. Crew Group, Inc. since March 2003. Previously, Mr. Drexler was Chief Executive Officer of Gap Inc. from 1995 and President from 1987 until September 2002. (External) Albert Gore, Jr Director since 2003, he was a former Vice President of the United States of America. He has remained an active leader in technology, launching a public/private effort to wire every classroom and library in America to the Internet. Therefore, Gore plays a key role in the implementation of Apple’s products in the educational segment. (External) (advantage) Arthur D. Levinson Director since 2000, he has been President, Chief Executive Officer and a director of Genentech Inc. since July 1995. Mr. Levinson’s experience could benefit apple but his interest may be somewhere else. (External) (Advantage/Conflict? ) Jerome B. York Director since 1997, he is also a director of Tyco International Ltd. nd Metro-Goldwyn-Mayer, Inc. Previously, Mr. York was Chairman and Chief Executive Officer of MicroWarehouse, Inc. , a reseller of computer hardware, software and peripheral products and he also served as a Senior Vice President and Chief Financial Officer of IBM Corporation. Mr. York’s experience in the computer industry might be a big pro for the company. (Ex ternal) ( Advantage) The Board of Apple is composed of a very diverse group of professionals who bring valuable expertise in the areas of technology, biotechnology, finance, turnaround strategies, retail business management, etc. The backgrounds and current â€Å"independent† positions of these members provide a wealth of knowledge and a variety of business perspectives for Apple. However the external activities of some of the members of the board might also be a source of conflict for the company. B. Top Management Management Style 1) Fred D. Anderson-Executive Vice President and CFO 2) Timothy D. Cook-Executive Vice President, Worldwide Sales and Operations 3) Nancy R. Heinen-Senior Vice President, General Counsel and Secretary 4) Ronald B. Johnson, Senior Vice President, Retail ) Peter Oppenheimer, Senior Vice President of Finance and Corporate Controller 6) Jonathan Rubinstein, Senior Vice President, Hardware Engineering 7) Philip W. Schiller, Senior Vice President , Worldwide Product Marketing [pic]Vertrand Serlet, Ph. D. -Senior Vice President, Software Engineering 9) Sina Tamaddon, Senior Vice President, Applications 10) Avadis Tevanian, Jr. , Ph. D. -Senior Vice President, Chief Sofware Techno logy Officer C. Management Style Despite the fact that the company claims to have a partnership management style, I personally believe that Steve Jobs is leading an entrepreneurial style and highly influence the company. CI#4) III. EXTERNAL ENVIRONMENT SCAN A. SOCIETAL ENVIRONMENT 1) Political-Legal Forces O Different countries have different legislations and these in some ways restrict the companies or give opportunities to the company. O NAFTA, European Union and other regional trade open doors to market in Europe, Asia, Latin America that offer enormous potential. O Political uncertainties caused by terrorism activities are directly impacting the overall business of the company. O The company relies on access to patent and intellectual property obtained from third parties. The company might unknowingly encounter infringe issues with existing patents of others. O Beatles lawsuit against the company may negatively affect the company’s reputation. O The company has to comply with the environment regulations such as environment safe disposal or recycling. 2) Socio-Cultural Forces O The computer and internet usage is growing worldwide and is a good source of opportunities for the computer industry. O Customers had become more experienced and computer literate. O Education has become a primordial issue for the new generation, which is a key factor for the company’s business. 3) Economic O In the past year, the industry has been affected by the slow economic and that resulted in low consumer spending. However the current economy shows some sign of improvement, consumer spending and investment might increase as well. O Due to weak economic conditions, the U. S. educational is encountering large budget deficits in many states. This factor has a negative impact over Apple’s sales in the educational segment. O Sales of products that include components obtained from foreign suppliers can be adversely affected by currency exchange rate fluctuations and by international trade regulations (tariffs and antidumping penalties). ) Technology O Technology is evolving at a rapid pace today ,and people appreciate more more advances in their systems and are switching over to new information appliances. O Internet availability and usage is growing and leads to good opportunities for the industry. O The traditional desktop might become outdated by the entrance of new revolutio nary products. O Increasing demand for new technology in schools and professionals. B. TASK ENVIRONMENT Threat of New Entrants: O Medium to High – In the PC market any firm that discovers a new technology that is efficient in terms of price performance is an immediate threat to the industry. However, Established standards, start-up costs and established brands names (Intel, Windows) are difficult to overcome for a new entrant. Threat of substitute products: O High – The new forms of Information appliance like Digital TV / HDTV Digital set- top box Internet screen phones are gaining increasing popularity this might hamper the growth of the PC industry as a whole. Bargaining power of suppliers: O High – Since the industry is highly dependent on component suppliers, a powerful supplier could exert pressure on the market, by supplying components at a higher price to increase his profits. Since Apple is working only with few selected suppliers, the company is running at a higher risk than the average. Bargaining power of buyers: O Low – Due to high number of other suppliers in the industry the customer has the options to take the cheapest and the best. Rivalry among competition: O High – Competition among the giants is fierce, everyone aiming for a larger market share ,intensive price cuts changes. IV. INTERNAL ENVIRONMENT SCAN A. CORPORATE STRUCTURE Apple is organized along functional lines. Apple is structured primarily on a geographic basis. The company’s reporting operating segment are comprised of: 1. The Americas 2. Europe, Middle East and Africa 3. Japan 4. Other: Asia-Pacific (Australia, Asia, and the subsidiary FileMaker, Inc. ) B. CORPORATE CULTURE O Commitment to innovation and product quality O Dedication to hard work and education O Commitment to diversity and to empowering employees O Commitment to safety and conservation of the environment/energy Steve Jobs has a huge impact in the company’s culture. Since Job’s return in 1997, the company has reinvented itself with an array of different colors and styles of computers. The introduction of the Ipod and Itunes largely position the company as an innovative leader. C. CORPORATE RESOURCES 1. ) Marketing Mix a. ) Product Apple is committed to sell original, good looking products that have an easy-to-use interface. The company offers a range of personal computing products, related devices and peripherals, and various third party hardware-products. In addition, the company offers software products (Mac OS X), server software and related solution; professional application software; and consumer, education and business oriented application software. Apple has been very innovative by finding new usages for its Macintosh computer, such as desktop publishing and strong graphics/animation capabilities. The Macintosh’s functionality for managing multimedia files from cameras, DV recorder and MP3 devices has been very popular and successful. The new introduction of Apple’s iPod and the iTune has revolutionize the digital music industry. b. ) Place Apple’s operating segment are comprised of: O U. S. O South America O Europe O Japan O Australia. Recently Apple chose to implement a vertical growth strategy and began xpanding their own retail stores. (CI#2) The company also sells its product via third-parties dealers, or via internet through their own website or through the iTune online music stores. c. ) Promotion In 2003, Apple formed a strategic alliance with PepsiCo. The Pepsi iTune Music promotion calls for people to use the winning code found under the Pepsi’s bottle caps products to redeem songs from App le’s iTunes Music Store. This promotion has already been successful for both companies and increased the awareness of the iTune presence in the market. In 2003, Apple also announced a marketing partnerships With America Online that are aimed at driving iTunes use deeply into the mainstream. Apple and America Online have agreed to put iTunes â€Å"buy this song† buttons next to every song that’s listed in AOL’s music service, which its 25 million subscribers can access. Clicking the button will automatically launch the iTunes music jukebox and begin downloading the song; billing will be handled through the customer’s existing arrangement with AOL. Apple has a joint venture with Hewlett Packard. Apple has produced an iPod for PC users and the success of this product was a good way for the company to capture non-MAC users. The company’ also drew on endorsements from music stars. U2 singer Bono, rap artist Dr. Dre and Rolling Stones singer Mick Jagger each gave a live endorsement of the iChat videoconferencing software. Singer Sarah McLachlan also appeared live to sing several songs and to talk about how she used the iPod. In 2005, Apple Computer has initiated a partnership with Wal-Mart that will soon see the iPod shuffle featured at Wal-Mart discount locations around the country. d. ) Price Apple price is know to be above average in the industry. The company is using a differentiation strategy and focus more on innovation, and quality. This strategy is justifying their premium prices. Lately, however, their new technology and their high cash flow allowed them to lower their price and to offer more discount to certain markets such as the education market. (CI#3) This new pricing strategy may help Apple to better compete with the non-Mac user market but might cause some issue with the brand image/recognition. 2. ) Finance The financial results for the fiscal 2004 fourth quarter ended September 25, 2004. For the year 2004, the Company reported net income of $276 million on revenue of $8. 28 billion compared to net income of $69 million on revenue of $6. 21 billion in 2003. Their net income has increased 400%! Sales to the education market grew 11 percent, bringing its highest quarterly total for that market in seven years. Apple has a strong balance sheet with a lot of cash (CI#3), their inventories have almost double compared to the year 2003. Apple short-term debt and long-term debt have been completely paid, which is a very good advantage for the company. Apple’s activity ratios are very good and improved a lot compared to year 2003. However their ROE and ROI ratios are still low compared to the industry. Income Statement Sep 04 Sep 03 Sep 02 Revenue 8,279. 0 6,207. 0 5,742. 0 Cost of Goods Sold 5,870. 0 4,386. 0 4,021. 0 Gross Profit 2,409. 0 1,821. 0 1,721. 0 Gross Profit Margin 29. 1% 29. 3% 30. 0% Net Income After Taxes 276. 0 69. 0 65. 0 Balance Sheet Sep 04 Sep 03 Sep 02 Cash 2,969. 0 3,396. 0 2,252. 0 Net Receivables 774. 0 766. 0 565. 0 Inventories 101. 0 56. 0 45. 0 Total Current Assets 7,055. 0 5,887. 0 5,388. 0 Total Assets 8,050. 6,815. 0 6,298. 0 Accounts Payable 1,451. 0 1,154. 0 911. 0 Short-Term Debt 0. 0 304. 0 0. 0 Other Current Liabilities 1,229. 0 899. 0 747. 0 Total Current Liabilities 2,680. 0 2,357. 0 1,658. 0 Long-Term Debt 0. 0 0. 0 316. 0 Total Liabilities 2,974. 0 2,592. 0 2,203. 0 Total Equity 5,076. 0 4,223. 0 4,095. 0 Ratios 2004 2003 Industry Liquidity Ratios Current Ratio 2. 58 2. 89 1. 33 Quick Ratio 2. 3 1. 44 1. 1 Profitability Ratios Gross Profit Margin 29. 47% 27. 52% 20. 43% Net Profit Margin 5. 20% 1. 11% 4. 53% Return on Equity (ROE) 8. 8% 1. 63% 20. 3% Return on Investment (ROI) 8. 8% 1. 1% 19. 1% Activity Ratios Inventory Turnover 56. 2 110. 84 81. 4 Asset Turnover 1. 2 0. 9108 1. 8 Leverage Ratio 1. 62 2. 47 3. ) Research and Development Apple consider that RD are critical for the activity of the company. therefore, they are willing to increase investment in RD to keep a sustainable competitive advantage in the industry. According to the company’s Annual Report in 2004: â€Å"In order to remain competitive, the Company believes that increased investment in research and development (RD) is necessary in order to maintain and extend its position in the markets where it competes. The Company’s RD spending is focused on delivering timely updates and enhancements to its existing line of personal computers, displays, operating systems, software applications and portable music players; developing new digital lifestyle consumer and professional software applications; and investing in new product areas such as rack-mount servers, RAID storage systems, and wireless technologies. † New products are a necessity in this industry and seems to be a priority for Apple. New products are not always a success, though. This might explain why Apple seems to be so hesitant in investing its high cash flow into new projects, the company might be afraid by the potential failure of the outcome. (CI#3) 4. ) Operation and Logistics Apple heavily rely on third-parties in the manufacturing and logistics sector. Therefore, the company’s overall performance is greatly dependent on the performance of its distributors. In order to have more control over the quality of the buying experience, Apple has done continual effort to become vertically integrated during these two passed years. Apple work only with suppliers that meet the criteria from their policy (involve commitment to environment, safety and diversity. ) At each period the company performs a detailed review on demand forecasts, inventory, product lifecycle status. 5. ) Human Resources Management (HRM) Apple has over 13,000 employees world wide. Apple believe that employee’s diversity is a key component for the company success. The company expects that all employee will respect the background or cultural differences of their peers. Apple offer great benefits to its employee such has competitive pay, and compensation, insurance coverage, bonuses, substantial product discount, stock purchase and saving/investment plan. The company offers all-level of position such as internship, part-time and entry-level for college student. 6. ) Information Systems Apple has encountered a substantial success by introducing a new digital music device called iPod that can store 1,000 songs and copy a CD in 10 seconds. The continual heavy investment in RD allowed the company to be on the edge of new technology. Online store distribution channel has been very powerful for the company. V. SWOT/TOWS ANALYSIS A. SWOT ANALYSIS Strengths Weaknesses 1. Ease of use 2. Established in the personal computer market3. High Corporate reputation 4. Control over the product (manufacture both the computers themselves and also the operating systems which they run)5. Leader in innovation and product differentiation6. Employee diversity 7. Strategic Alliance (HP)8. Joint venture with Pepsi9. Strong Top management10. Loyal customer base11. Creative style 1. The ease of use has led to some image issues, with some business people regarding the Macintosh as a toy. . High inventory3. Distribution problems4. high prices5. Not IBM compatible, though great strides have been made in connectivity the Macintosh is not transparently compatible. 6. Declining share in educational market7. Too many product lines Opportunities Threats 1. Internet2. Growing industry3. Creating new software markets and selling the hardware into these markets. 4. Demand for innovation5. Employee benefit programs6. Growing educational market (In both higher education and schooling, the Macintosh ease of use and low maintenance costs are attractive. )7. Music downloads from Itune 1. Very intense competition among the industry2. Price competition3. loss of market share4. Potential litigations5. Budget deficits in education6. Technological and prices discontinuity7. Potential increase in supply’s costs B. TOWS ANALYSIS SO1. Focusing on innovation and product differentiation will contribute to the customers satisfaction (S5, O3, O4)2. The diversity of the employees and the employee benefit programs contribute to the high corporate reputation (S3, S6, O5)3. Joint venture with Pepsi and strategic alliance with HP respond to the demand for music download. S7, S8, O7) WO1. The growing educational market should increase Apple’s market share in this segment (W6, O6)2. The growing industry should allow the company to decrease prices (W4, O2) ST1. The high corporate reputation might suffer from the potential litigations. (S3, T4)2. Strong management might overcome the potential litigations. (S9, T4)3. Focus on innovation and product creative style might offse t the low prices of competitors. (S11, T1, T2)4. Innovation will depend on the technological -prices conditions and changes. (S5, T6) WT1. The image issues concerning the ease of use of the machine might contribute to the loss of share. (W1, T3)2. The discontinuity in technology and prices might create some forecasting problems, which could result in excess or shortage of inventory. (W2, W3, T6)3. Competition might take advantage of Apple’s high price. (W4, T1, T2)4. Apple’s high price might lower the amount of educational contracts (W4, T5)5. Not being IBM compatible might lead to loss in market share (W5, T3)6. The broad product line might be endangered by the technology and prices discontinuity. (W7, T6) VI. STRATEGIC ALTERNATIVES AND RECOMMENDED STRATEGY A. STRATEGIC ALTERNATIVES 1. ) Turnaround The company could stop the expansion of their own retail segment in order to maintain a healthy relationship with its third-party distributor and avoid lawsuit. This strategy would also reduce the risks and costs tied to the stores investment. Apple could use its high cash to implement a product development strategy within the market segment they are currently serving. The company could also keep selling its products at a premium price in order to maintain the company’s reputation as an upscale and innovative brand. PROS O Improve relationship with resellers. (CI#2) O Reduce risks O The allocation of the high cash into a product development strategy might ultimately increase the revenue of the company(CI#3) O The premium price might be profitable and the upscale image brand of the company is respected. CONS O No control over the quality of the buying experience procured by the third-party distribution (CI#2) O Potential loss of market share because of the premium selling price O Broad product lines might lead to confusion and extra overhead costs. (CI#1) 2. ) Pause and Proceed with Caution In the Annual Report for 2004, the company saw an increase in revenue and profitability. The introduction of iPod or Itune items have largely contributed to the company’s successful year. The retail segment growth has increased the brand awareness of the company but has led to some conflicts with the resellers. This strategy has to be taken with caution because Their lower price strategy is allowing the company to attract some non-Mac users. During the mid of this year (2005), the company could consider to primarily focus on: the music segment market and the education segment. Apple could also implement a succession plan for the eventual departure of Steve Jobs. The company’s growth strategy has to be taken with caution and compromises with resellers have to be done. PROS O Good financial results O More control over the quality of the buying experience (CI#2) O Better brand awareness O Less confusion among core competency. (CI#1) O Sufficient cash flow to support the discounted prices. (CI#3) CONS O Cannibalization risk is still present (CI#2) O The low prices might discredit Apple’s upscale brand image. 3. ) Vertical Growth The company could decide to do a forward integration, by expanding its own retail store. Apple could use its high cash to finance this investment. The stores are a critical way to leverage Apple’s brand and showcase newfangled digital wares to affluent consumers. PROS O Total control over the quality of the buying experience (CI#2) O High cash can support the investment for the retail segment (CI#3) O Better brand awareness CONS O Dissatisfaction of the resellers(CI#2) O Potential loss of revenue due to cannibalization (CI#2) O The high cash investment is risky, and might have been allocated in a more safety way. CI#3) B. RECOMMENDED STRATEGY Pause and Proceed The last fiscal year has seen improvement for Apple. Profits have increased and the focus has been on innovation, especially in the music segment market. Using the high cash to implement a price strategy appears to be a good idea to compete with the non-Mac users. (CI#3) The brand image might slightly suffer from this st rategy, therefore marketing incentive should be increased in order to sustain Apple’s reputation for high quality and innovative products. The retail segment growth should be implemented with a lot of caution. Apple needs to ease the pain of the resellers by coming up with programs to encourage these longtime partners to help it accomplish goals it can’t achieve on its own. (CI#2) Apple should also primarily focus on the music segment market and the educational segment market in which they have good opportunities. This focus would allow Apple to be more competitive and profitable. (CI#1) Least but not Last, the company should prepare a succession plan in response to the eventual departure of Steve Jobs. (CI#4) VII. IMPLEMENTATION A. WHO? The top management should narrow their focus to two market segment. B. WHAT? Apple’s core competency should focus on the music segment market and the educational segment market in which they have good opportunities. (CI#1) C. HOW? The company has to invest more into these 2 segments and cut some product lines that are not very profitable to the company. D. WHO? As Steve Jobs initiated, the company should keep focusing on a price strategy E. WHAT? By lowering the prices, the company will be able to be more competitive and increase market share. F. HOW? The company can use its high cash to support discounted prices. (CI#3) G. WHO? The top management should decide to expand the retail store. H. WHAT? Improve the quality of the buying experience by having control over the salesperson and collaborate with the resellers. (CI#2) I. HOW? The company can use its high cash to invest in the retail store expansion. The company should also tightly work with the resellers by supporting them through programs and bonuses. (CI#2) (CI#3) J. When? During mid 2005. K. HOW MUCH? The Company’s current strong financial condition and low debt-to-equity ratio will provide the means to accomplish these implementation initiatives in the short-term. In the long-term these measures will be well worth the cost in increased revenue and market share. L. WHO? The board of directors and the top management should prepare a succession plan. (CI#4) M. WHAT? The company has to deal with Steve Jobs eventual departure. N. HOW? Steve Jobs has to delegate some of his power to the top management and he should also implement some training programs. Tim Cook might be a good potential successor. (CI#4) P. WHEN? Right now. VIII. MAINTENANCE AND CONTROL A. The company’s strong financial position should allow the implementation of the strategies stated above. However the investment related to the retail segment growth is very costly and might be risky. Therefore, the company should: O Increase gradually the opening of retail stores. O Assess performance by having Finance and Marketing reviewing â€Å"the numbers â€Å"monthly†. O Spot and immediately address any negative trends The top management should periodically visit stores and gather feedback from line employees. They should also gather feedback from resellers to address expansion issue. B. The company’s focus on the music segment market and the education segment market has to be tightly monitored. O Top management should evaluate on a weekly basis overall performance. Revenue, Profit, ROI) O Feedback forms should also be given to customers to maintain good relations and to spot market trends early. Works Cited 10-Q for Quarterly Period Ended December 25, 2004 http://www. apple. com/investor/ Apple Governance http://www. apple. com/investor/ Apple Financial Analysis http://www. hoovers. com/ Diverse Articles on Apple http://www. businessweek. com Leave a Reply You must be logged in to post a comment. VISION STATEMENT â€Å"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. † Explanation of vision Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn’t simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to continuously move forward; implemented strategies to fulfil these objectives; and ensured that the right marketing, financial and operational structures are in place to apply the strategies. MISSION STATEMENT Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings. † Page 15 of 54 [pic][pic][pic] The PC Industry We can glean Insight into the history and composition of the PC Industry from its eponymous title. In the late 1970s, as Wozniak and Jobs were starting Apple computer, personal computers were an emerging product. The following chart (Reimer) gives an overall view of the major market players since the mid-1970s. PC Share of Market 0% 10% 20% 0% 40% 50% 60% 70% 80% 90% 100%Year 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 ShareofMark et IBM SOM Apple II SOM Mac SOM Amiga SOM C64 SOM TRS 80 SOM By 1983, the market share of the Apple II fell to 8% while the PC had 26%. Market share of Macintosh peaked at slightly more than 10% in the early 1990s and has since tapered to between 2-3%. The IBM PC and its clones became the standard due to the success of the open nature of the PC. This allows product developers to offer vastly more products for the platform. Some argue that not licensing the Mac OS was a mistake. Bill Gates and Microsoft were encouraging Apple to license their OS in the early 1980s, because they were developing software for Apple and had much riding on the success of the company. When Apple did not license, Microsoft began developing their operating system, Windows. (Linzmayer, 169-75, 245-9) Page 16 of 54 [pic][pic][pic] The Online Music Industry While Apple clearly dominates the online music industry, the battle for domination is not over. Although digital music sales are growing rapidly, the Recording Industry Association of America (RIAA) states that digital sales account for only 4% of all music sales. Borland) Analysts at Forrester (Bartiromo) and Gartner (Bruno) validate this. Apple’s sales are between 66% and 75% of downloads and 80% of music players. (Bruno) Apple is part to a suit alleging monopolistic practices concerning their market share dominance of players and downloads. (Grundner) The other players in the download market are (the revised) Napster, Yaho o Music, Rhapsody, and illegitimate file-sharing services. Portable music players competing with the iPod include those made by Creative, Samsung, iRiver, and Sony. A major point of contention between these services and player manufacturers is the control of a variety of incompatible Digital Rights Management (DRM) schemes. The Future of Apple Personal Computers – A Shift in Strategy Apple has historically taken a far different path than the traditional Windows and Intel combination. Microsoft provides the Windows operating system to separate downstream hardware producers such as Dell. Apple vertically integrated both the operating system software and hardware completely under Apple. A consumer running Microsoft Windows can choose from a myriad of systems based on the Intel processor, while a consumer running Apple’s OS X must purchase Apple hardware. Page 17 of 54 [pic][pic][pic][pic] Apple is adjusting this strategy by migrating their microprocessors from IBM and Motorola PowerPC to Intel. Analysts believe that the Intel-based Macintosh may be able to run Microsoft Windows applications by the end of 2006. (Burrows) In addition to switching processors, Apple positioned their computers as an immediate option for the traditional Microsoft Windows user. With Apple Boot Camp, users may now use Mac OS X or Windows on an Apple computer. (Sutherland) Figure 1: Apple Boot Camp – Allowing Mac OS X or Windows By allowing users to run Windows on an Intel Mac, Apple reduced the switching costs for traditional PC users. Apple may steal away customers that are willing to pay a premium for a system that runs both Windows and Mac OS X. Figure 2: IBM PowerPC Processor, Intel Processor Core Duo / Pentium M Page 18 of 54 [pic]Apple continues to retain a strategic option to license its technology to clone makers such as Dell. Past attempts at licensing Apple technology (to IBM, Gateway, and others) failed on accord of Apple’s rigid demands. Many technology leaders (such as a 1985 letter by Bill Gates to Apple CEO John Sculley) criticized Apple for keeping a closed architecture. Apple cofounder Steve Wozniak criticizes this strategy, â€Å"We had the most beautiful operating system, but to get it you had to buy our hardware at twice the price. That was a mistake. † (Linzmayer, 245-57) Whether Apple would be willing to pursue this reversal of vertical integration is unclear. Although such a move would cannibalize a portion of Apple’s own hardware sales, it would also provide royalty-based revenue that could approach $1 billion annually. (Burrows) Jobs traditionally sided against licensing Apple technology. He referred to Mac clone producers as â€Å"leeches† and he personally killed Power Computing (a Mac clone producer) by terminating their license in 1997. (Linzmayer, 255) Apple in the Living Room Apple’s iPod and iTunes are a powerful combination that fosters a network style of increasing returns. (Barney, 124) By selling iPods, Apple increases the consumer demand for music from iTunes. By placing more musical choices on iTunes (including less popular songs that appeal to niche audiences), there is more demand for iPods. Apple had 70% of the legal music download market in early 2005. (Yoffie) Apple is shooting for the digital living room of the future. For example, Apple just released a â€Å"boom box† portable version of the iPod. This iPod (the iPod Hi-Fi) comes with a remote control. Instead of forming a strategic alliance, Apple engineered the iPod Hi-Fi and designed it with high-fidelity features. (Burrows) Apple is clearly trying to develop a stronger core competency in the entertainment area. Page 19 of 54 [pic][pic] Figure 3: The Apple Hi-Fi Apple may also release an Apple-branded cell phone and iPod combination device by the end of 2006. (Burrows) This product would again position Apple as a â€Å"second mover† responding to Palm’s Treo and Verizon’s VCAST technology. Strategic Alliances and Entertainment Jobs had the early strategic vision to complement computing with movie entertainment. After founding NeXT, he personally acquired a majority interest in the young movie company Pixar in February 1986. (Linzmayer, 219) Jobs went on to invest ? of his personal wealth into Pixar. In 1995, Pixar solidified its position within animated movies with the debut of Toy Story. Grossing $358 million worldwide, it became the 3rd-largest grossing animated movie in history. (Linzmayer, 222) After this success, Jobs took Pixar public and negotiated far better terms with Disney. Later successes included Toy Story 2, Monsters Inc. , and Finding Nemo. Ironically, Jobs stated in the November 23, 1998Business Week, â€Å"I Think Pixar has the opportunity to be the next Disney – not replace Disney – but be the next Disney. † (Linzmayer, 222-4) The alliance between Pixar and Disney has remendous potential for economies of scope. As CEO of Apple and Disney’s largest shareholder, Jobs is the strategic link between Disney, Page 20 of 54 [pic][pic] Apple, and Pixar. Opportunities include combining the animated movie expertise of Disney and Pixar, as well as sharing the content of Disney’s ABC or ESPN networks over Apple’s digital offerings. (Burrows, Grover, and Green) A current example of the fusion between Disney, Jobs, Apple, and technology is video on the iPod. Disney’s Desperate Housewives was one of the first television programs available for purchase and download to the newer video-enabled iPod. There are concerns about whether these synergies will come to fruition. There are fears that the personality and style of Jobs may conflict with Disney, and that Disney CEO Iger could be â€Å"Amelioed† — driven out of office by Jobs in a manner similar to how Jobs drove Amelio out of the CEO post at Apple. (Burrows, Grover, and Green) EXTERNAL ANALYSIS Technological Environment Brand Awareness – Style at a Premium Apple’s products are trendy and stylish. After Jobs returned in 1997, Apple retained designer Jonathan Ive to differentiate their computers from the typical beige box. Ive’s design of the iMac included clear colorful cases that distinguished Apple computers. (Linzmayer, 295-6) Apple’s iPod (with the trademark white ear buds and simple track wheel) commands a 15%-20% premium over other MP3 players. (Yoffie) Apple and Pixar limit the number of computer products and movies that they sell. Product differentiation with focused quality and style also extend to the Jobs Pixar – â€Å"Pixar’s executives focus on making sure there are no ‘B teams,’ that every movie gets the best efforts of Pixar’s brainy staff of animators, storytellers, and technologists. † (Burrows, Grover, and Green) Page 21 of 54 pic][pic][pic][pic][pic] Figure 4: The Stylish Design of the iMac and Mac Mini Apple positions its Macintosh computers as higher quality and higher price. HP, Dell, and other PC manufacturers are pricing many systems under the $1,000 threshold. â€Å"Apple is struggling to meet demand for its new MacBook P ro laptop despite a $1,900 price tag that is nearly twice that of garden-variety rivals. † (Burrows) Apple has only recently entered the low-end (below $500) consumer market with the Mac Mini. Although the Mac Mini is a base model with few features, it comes encased in a very small and distinctive package. Apple portrays this computer as â€Å"Small is Beautiful†. (Apple) Likewise, the iPod Shuffle was Apple’s first entry into the lower-end ($100 range) of flash- memory-based portable music players. Interoperability Although Apple competes directly with Microsoft for operating systems, the release of iTunes for Windows in 2002 was a key strategic move. This decision expanded the potential customer base to nearly all personal computer owners, even though Apple only has 2%-3% of all personal computer sales. (Yoffie) Conversely, Apple depends on Microsoft for a version of Microsoft Office. As the most widely used office suite of applications, Macintosh users rely on Office to correspond with companies that standardized on Windows. This is from a strategic alliance between Apple and Microsoft after Jobs returned in 1997. (Linzmayer, 290) Page 22 of 54 [pic][pic][pic] Apple’s iTunes service has a technological hook (asset specificity) to Apple’s iPod. Although versions of iTunes exist for both Apple and Microsoft operating systems, the iTune’s AAC file format prevents other portable music players (such as iRiver or Samsung) from playing purchased songs. (Yoffie) Technology and the Digital Lifestyle Apple not only dominates the music player market, its iLife suite provides consumers with easy-to-use software for music and video composition. With â€Å"podcast† a household word, Apple’s Garage Band application makes the recording of podcasts and music very easy. (Boddie) Figure 5: The GarageBand Music and Podcast Application Page 23 of 54 [pic][pic] Regulatory Environment While introducing new technologies, there is a persistent threat of legal action by competitors. For example, Apple sued Microsoft in 1988 (settled in 1997 for an undisclosed amount) for perceived similarities between Microsoft Windows and Macintosh audiovisual works. Linzmayer, 172-4) Microsoft has generally been the focus for government antitrust charges (such as U. S. v. Microsoft) (US DOJ, 2006). Both federal and state governments assert that Microsoft’s dominance blocked fair competition within the software industry. This is an advantage for Apple, because its operating systems are a vi able substitute for Windows. Furthermore, Microsoft’s continued support for Office for Macintosh reduces the perceived level of market monopoly and abuse. (Linzmayer, 290-1) Manufacturers will continue to trespass on Apple’s intellectual property. For example, the company tex9 released an open source music program called xtunes that was very similar to iTunes. In 2002, Apple took legal action against tex9, who then altered the program and renamed it sumi (pronounced, â€Å"sue me†). (Linzmayer, 300) Legal threats can surface from somewhat unusual sources. Apple Corps Ltd. is the London-based company that owns the rights to the music of the Beatles. Paul McCartney and Ringo Starr recently sued Apple over the use of the Apple logo in iTunes, claiming that it violated Apple’s agreement not to produce music under an apple-based logo. Associated Press) Research and development is a key component to Apple’s sustained competitive advantage. Apple is currently taking legal action against several popular technical web sites for releasing proprietary product research. Sites such as appleinsider. com have allegedly posted verbatim content from documents protected by employee non-disclosure agreements. Page 24 of 54 [ pic][pic][pic] (McCullagh) Release of critical insider information could give Apple’s competitors a jump in producing rival products. Industry Analysis Using Porter’s Five Forces Model Apple operates in two primary industries: †¢ Computing – Hardware and Software †¢ Delivery of Entertainment and Media Apple has always been under intense competition within the computer, software, and entertainment industries. â€Å"Looking to 2005†¦ Every time that Apple had jumped into the lead in a product category during the past two decades, it had had difficulty in sustaining its leadership position. † (Yoffie) We use Porter’s Five Forces Model to understand why Apple’s industries are so competitive. Figure 6: Porter’s Five Forces Model Page 25 of 54 Threat of New Entrants Bargaining ower of Suppliers Threat of Substitutes Bargaining power of Buyers Level of Threat in an Industry [pic][pic] Figure 7: Summary of Industry Threats (Computer Equipment and Entertainment Distribution) Type and Severity of Threat Organization Examples Entry – High Threat Verizon Streaming audio and video with V CAST. Amazon On demand online serv ices to purchase music (similar to iTunes). Google They make everything. The â€Å"Next Google† New entrants with disruptive technology. Rivalry – High Threat Microsoft Windows Operating System, Windows Media Player for playing music and video. Linux Competition to Mac OS X Operating System. Napster, Rhapsody Online music sources – alternatives to iTunes Music Store. Dell, HP, Lenovo Alternate sources for computer hardware. iRiver, Samsung, Creative Small, stylish MP3 Players. DreamWorks Animated movies. YouTube. com Online video. Substitutes – Moderate Threat XM, Sirius Satellite Radio for music. XBox, PS2 Entertainment Media, Media and Music. Various Internet Streaming Radio and Podcasts. Music CDs, DVD- Audio and SuperAudio CD Alternative means to acquire music. Broadcast, Cable, Satellite, NetFlix, TiVo, Theatres Alternative sources for video. Suppliers – High Threat Motorola, IBM, Intel, Samsung Suppliers of Processors and computer memory. Microsoft Strategic Alliance / Supplier of Office for Mac. The Big Five – BMG, EMI, Sony, Universal, and Warner Sources of music. Will they raise prices and break the dollar per song model? Some in the record industry resent Apple’s distribution model. â€Å"Apple reaps billions from selling its hit music player, but there are sparse profits from the songs being sold over the Net. † (Burrows, Grover, and Green) Disney, ABC, NBC, CBS, Fox, Pixar, Sony Suppliers of Television and Movies. Will they sign exclusive contracts with other online services? Note that this threat is reduced for Disney / Pixar. Buyers – Moderate Threat Consumers and Illegal peer-to-peer file sharing Consumers share music using peer-to-peer networks without paying for music. Distributors Apple retailers may pressure for lower prices or better terms. For example, the release of the Apple Store in 2001 â€Å"infuriated longtime independent Apple retailers that didn’t appreciate Cupertino cannibalizing their sales. † (Linzmayer, 300) Consumer Attitudes and Behaviors Consumers or businesses may reduce spending on personal computers or non-essential (potentially high elasticity of demand) music players if they fear economic downturns. Consumer Refresh Consumers and businesses may continue to use previous-model iPods and Page 26 of 54 [pic][pic] Cycles Macs rather than upgrade to current iPods, iMacs, or OS Page 27 of 54 [pic]The total industry threat for the industry space that Apple occupies (computer equipment and distribution of entertainment) is a high threat industry. Apple must continue to pursue product differentiation (i. e. he style and ease-of-use of an iPod) and economies of scope (i. e. offering ABC television shows on iTunes) to maintain their sustained competitive advantage in this industry. Which External Threats are Most Significant †¢ Computer Hardware and Software: Open Source software such as the Linux Operating System and Open Office applications threaten both Apple and Microsoft. The low (often, free) cost of the software may allow it to overtake Apple and Microsoft, especially in developing markets such as China. †¢ Music Products: Major online retailers such as Amazon are considering entry into the online music market. With a wide internet presence and a household name, Amazon could present a formidable challenge to Apple. If the major record labels (Universal, Sony BMG, EMI, and Warner) negotiate better terms with new competitors to iTunes, Apple may be unable to provide some of the music content that they currently offer. The major music labels dislike Apple’s dollar per song pricing. They would prefer to earn higher profits with â€Å"variable pricing†. (Wingfield) With variable pricing, the most popular songs would be greater than $1, and less popular songs would be less than $1. Although the labels recently renewed their contracts with Apple, there may be provisions that allow future changes in the pricing model. (Wingfield and Smith) †¢ Suppliers: The recent shift to Intel processors could present a significant threat to Apple. With only two companies (Intel and AMD) producing Intel-compatible processors, there is a strong potential for tacit collusion and oligopoly power between these suppliers. Apple purchasing must now directly compete with HP, Lenovo, and Dell. If shortages or Page 28 of 54 [pic][pic] exclusive agreements materialize, Apple could face problems with obtaining raw materials. Apple should consider additional sources such as Advanced Micro Devices (AMD). Figure 8: CPU Market Share Additional External Threats Security Apple software, like all large software products, has security vulnerabilities that hackers may exploit. A significant exploitation in the future could damage many businesses and households using Apple computers. This would affect future customer purchasing decisions. Apple enjoys a competitive advantage, because their OS X is mature and stable due to its basis on BSD Unix. In fact, â€Å"computer security folks back at FBI HQ use Macs running OS X†. (Granneman) Page 29 of 54 pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]Ads by Google |Free Whitepaper | |Gain competitive advantage | |using predictive analytics | |www. sas. com/uk/retail | |SPSS Predictive Analytics |Learn To Use Predictive Analytics | |In This Free SPSS White Paper. | |www. cognos. com/SPSS_analytics | |SWOT Analysis Diagrams | |Easy SWOT Diagram Software | |See Examples. Free Download! | |www. SmartDraw. com | pic][pic][pic][pic][pic][pic]A Strategic Analysis of Apple Corporation DownloadPrintMobileCollectionsReport Document Report this document? Please tell us reason(s) for reporting this document Top of Form [pic] [pic] [pic]Spam or junk [pic]Porn adult content [pic]Hateful or offensive If you are the copyright owner of this document and want to report it, please follow these directions to submit a copyright infringement notice. 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[pic] Info and Rating Reads: 46,219 [pic] Uploaded: 02/09/2009 Category: School Work Rated: pic][pic][pic][pic][pic](28 Ratings) course information mck54321@gmail. com inc analyse strategy summary macintosh computers organisational objective (more tags) course information mck54321@gmail. com inc analyse strategy summary macintosh computers organisational objective avac strategic control business activities term strategy industries case profitibility economic relative ideas (fewer) Follow mahantesh123 [pic][pic][pic][pic][pic][pic][pic][pic]Sections show allcollapse « prev | next  » †¢ EXECUTIVE SUMMARY †¢ HISTORY OF APPLE †¢ The PC Industry †¢ The Online Music Industry The Future of Apple †¢ Apple in the Living Room †¢ EXTERNAL ANALYSIS †¢ Technological Environment †¢ Interoperability †¢ Technology and the Digital Lifestyle †¢ Regulatory Environment †¢ Industry Analysis Using Porter’s Five Forces Model †¢ SWOT Analysis †¢ Threats †¢ Financial Analysis †¢ Stock Price Performance †¢ Profitability Measures †¢ Product Unit Sales †¢ 2002 Product Sales †¢ 2005 Product Sales †¢ Strategy †¢ Product Differentiation †¢ Strategic Alliances [pic]Share Embed Related Documents PreviousNext 1. 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[pic]Recent Readcasters Add a Comment Top of Form [pic] [pic] Submit Characters: 400 [pic] [pic] Bottom of Form 0137984613 left a comment iryani_70 03 / 13 / 2010 Reply natasha100 left a comment awesum report-thanx !!!!! !!! -but just tel me how 2 download it? 03 / 02 / 2010 Reply queenouchka left a comment great report, please how to download? 02 / 24 / 2010 Reply BrianCMasi left a comment is reading Thanks for this. Your work helped guide me in completing my analysis of the company. Strategic Analysis of Apple Inc. – Brian Masi. 12 / 15 / 2009 Reply bondito1 left a comment Great report, please enable downloads 12 / 09 / 2009 Reply Show More [pic] [pic][pic]Ads by Google |Free Whitepaper | |Gain competitive advantage | |using predictive analytics | |www. sas. om/uk/retail | |SPSS Predictive Analytics | |Learn To Use Predictive Analytics | |In This Free SPSS White Paper. | |www. cognos. com/SPSS_analytics | |SWOT Analysis Diagrams | |Easy SWOT Diagram Software | |See Examples. 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My Favourite City New York

Question: Write a paragraph about your favorite city in this weeks ? Answer: New York is my favourite city for many reasons. The city has its own reputation, three of which are highlighted. Firstly, the scenic beauty of the city is at its peak, especially during autumn. The most beautiful fall foliage destinations across the city are in the hikes, waters, drives, high points and city sights. I love Manhattan which is the most crowded borough in New York City. The ancient buildings and activities for all age groups makes New York my favourite city. A large number of restaurants and bars make it an amazing experience for the local people as well as tourists. Secondly, the lifestyle of people is fast paced and busy. The people want to reach as fast as possible. The vibrant culture and various ethnicities make New York the best city. The shows at Times Square or Manhattan theatre are the most famous places. The true feel of New York City is felt in the bars, clubbing, drinking and karaoke. New Yorkers enjoy amenities if they have upper-income group. Thirdly, the nature of people is cheerful and joyous that makes it all lively around. New York people are smarter than any city I have been in. The perception of people being New Yorkers being rude is not totally justified. They do not hesitate in a person out in case of an inappropriate behaviour. New York is a combination of culture, art, tradition, fashion and finance. The energy and higher ambition among people makes New York one of a kind. References Acocella, Joan. 'My Kind Of Town: New York'.Smithsonian. N.p., 2008. Web. 12 Sept. 2015. Destinationsny.com,. 'Destinations Of New York State - Home - Travel Guide - En'. N.p., 2015. Web. 12 Sept. 2015.

College Sessions Essays - Erotic Literature, Sex, Virginity

College Sessions College sessions are almost about to begin and Summer Jackson had a list of things she was going to complete before she went away to college. As she was packing and getting her things ready to go, she found her list and noticed that one thing still remained on the list. She figured she only had a couple more days to get this done, so immediately she called a group of friends over. When everbody arrived at her home they did not know what she wanted. She came in and told them that she wanted to have sex with each of them. At first they all got freaked out, but as she started stripping they became to like this idea. Once she was fully nude, she asked who was going to go first. No one said anything, so she choose the first person. The other boys looked on as Summer lost her virginity. The girls that were there were totally freaked out because the never seen her act like this before. One of the girls decided to follow her lead though and she began to strip, and she grabbed the guy next to her and put his penis in her mouth. Soon this became one big orgy, just because one girl wanted to have sex before she left to college. Mission Accomplished Creative Writing

Your Future in 180 Minutes Exam

Your Future in 180 Minutes Exam Everyone has the right to education and base on merit, higher education should be made available to everybody. In fact, international law recognized access to higher education as the universal human right but states over-emphasis on individual academic performance and aptitude exam denied many students of such right. YGS is Turkey’s 3 hours, 160 questions multiple-choice Transition To Higher Education Examination. The score from this exam determines which course a high school graduate should take in college. Critics of YGS argue that the 180 minutes exam is unfair. One reason according to TED or Turkish Education Association is that YGS is trying to cover all the knowledge students acquired from his or her 12 years of education through 180 minutes multiple-choice exam. Another is the fact that instead of increasing the capacity of universities, the examination limits people from getting a college education. Normalizing Exclusion of Students from Higher Education There are about 2 million high school graduates took the YGS examination this year and many of these students have difficulties  solving math questions (see How to solve Math problems), and very long  reading comprehension questions. High School graduates who will be lucky enough to pass YGS can proceed to college while the unfortunate ones can only apply for associate degree programs. HOW TO GET GOOD GRADES Problems with the transition from secondary to higher education are not unique to Turkey. In Ireland for instance, transition exams led to the development of teaching and learning centers that many believed narrowed students focus on education towards exam preparation and exam success rather than engaging in teaching and the learning process. It promotes the type of knowledge asked in the exam. It instills negative values that getting a college education is simply a matter of answering as many questions as you can. More importantly, such exams normalized the exclusion of students from higher education. Graduates Right to Benefit from Higher Education Graduates of secondary education should be allowed to pursue higher education according to their interest and ability. Historically, inequality in access to higher education is political and educational policy issue. According to OECD or the Organization for Economic Cooperation and Development, the Matriculation Examination system, a yearly exam often administered by the Ministry or Department Education of member countries, is an impediment to economic development. The pass/fail system in particular significantly reduced the number of students who can go to college and increased the number of people without formal education. In Myanmar for example, out the 469,000 high school graduates who took the Matriculation Exam, only 35% passed the exam. By analysis, the exam forced about 300,000 teenagers to move away from the education system and find work with secondary education certificate as highest qualification. Higher education appears to be a possibility rather than rights as the majority of secondary school graduates had difficulties in passing transition exams. Similarly, higher education is also not according to individual wishes or field of interest because exam passers’ college courses are dependent on their respective exam scores. Moreover, as transition or matriculation exam is the only route to higher education, secondary school graduates are likely to enter the informal sector or work illegally as minors in formal enterprises. COLLEGE STUDENTS Everyone has the right to education and base on merit, higher education should be made available to everybody. In fact, international law recognized access to higher education as the universal human right but states over-emphasis on individual academic performance and aptitude exam denied many students of such right.

The Four Different ResearchTheories & Differences and Similarities Assignment

The Four Different ResearchTheories & Differences and Similarities between theory and hypothesis - Assignment Example In the process of criminal research there are many things to consider in teaching people on criminal justice research. However, to be able to understand the plan in construction new crime prevention strategy city wide there are major points that require to be discussed. The main points that will be tackled for educational information will include definition of theories of inductive, deductive, axiomatic as well as grounded research theories (Ireland, Berg & Mutchnick, 2010). In addition, looking at all these theories, one can be considered to be more valid than the rest. There are a number of theories introduced in the criminal justice system and they all have differences and similarities that that make them separate entities in the field of criminal justice. Knowing the theories is one main point but being able to define the variables and their importance as theoretical schemes components is crucial to providing learning information to police captains. Key Differences between the Research Theories In this section, a generalization of the four theories will be given to gain a basic understanding of each one. Deductive reasoning takes general information and gives it a particular instance. An example of this kind of reasoning can be dogs sleep twelve hours a day. Understanding that this may be true for one dog, it can be concluded that that is also true for all dogs based on the fact that they have the same biology. Inductive reasoning involves taking well detailed facts and applying them to general principles. An example could be that all cows are spotted. Another example could be that every day the sun rises in the morning and sets in the evening. It can be said to be a simplified version of facts such as location, speed and viewpoints (Ireland, Berg & Mutchnick, 2010).... Deductive reasoning takes general information and gives it a particular instance. An example of this kind of reasoning can be dogs sleep twelve hours a day. Understanding that this may be true for one dog, it can be concluded that that is also true for all dogs based on the fact that they have the same biology. Inductive reasoning involves taking well detailed facts and applying them to general principles. An example could be that all cows are spotted. Another example could be that every day the sun rises in the morning and sets in the evening. It can be said to be a simplified version of facts such as location, speed and viewpoints (Ireland, Berg & Mutchnick, 2010). Grounded theory is a methodology that is systematic involving coming up with a theory from data that is gathered and available. It is mainly used when doing qualitative research, even though it can be applicable for quantitative data. In other words it is the scientific method that has been reversed. One starts by collec ting data in a variety of ways first then from the data gathered a hypothesis is proposed. Using the axiomatic research theory, the system is made up of any set of axioms or postulate in coming up with a proposition that has not been demonstrated or proven but is considered to be self evident or is known to be true without any proof. From this all or some of the axioms can be used together to come up with logically derived theorems. In other words the data is taken to be factual without having to necessarily prove it (Hagan, 2009). Which theory is more valid? Looking at the four theories the grounded theory can be considered to be more valid based on the methodology it uses. Its apparent ability to come up with theories by use of an inductive approach has put it forward as very relevant

Taxation Assignment Example | Topics and Well Written Essays - 2000 words

Taxation - Assignment Example These two systems worked independently in the past and the tax authorities maintained separate tax systems for income tax and national insurance contributions. Income tax was taxed annually in a progressive manner on individuals and corporate bodies whereby low income earners were taxed lower than high income earners (UK Government, 2012). The tax rates increased with increase in incomes of individuals. On the other hand, benefits are payments to individuals by the state. They are paid to individuals through the bank, credit union account or building societies. If one does not have any of these accounts, he/she may be paid through Post Office card account. There are various types of benefits in UK. Attendance allowance is a tax-free benefit paid to individuals of over 65 years who are mentally or physically handicapped. Two rates of up to ?71.40 are payable per week. Carer’s allowance is payable weekly in advance or every 4 or 13 weeks. Child benefit is a universal claim by pa rents for their children (BBC News, 2012). They are paid after every four weeks in normal situations and weekly for single parents. Tax credit is also paid weekly or after every four weeks, to families with children, whether the parents work or not. Disability living allowance is is a tax-free benefit payable after every 4 weeks to disabled people who have walking difficulties and who need someone to help them walk. Other types of benefits include crisis loans, council tax benefits, community grant care, child trust fund, etc. 2. Description of the proposed recommendation The proposed recommendation requires the integration of income tax with benefit systems. To achieve this, the UK tax system first needs to merge income tax and National insurance. These are two different ways in which income tax are paid in UK. Maintaining the two types of tax systems may be costly, less transparent and burdensome. Integrating the two systems will therefore bring forth an easier method of paying in come tax in UK. The integration of income tax with National insurance contribution makes it more transparent for the tax system. The progressive taxation in UK includes 20% basic rate, 40% higher rate and 50% additional rate of income tax (Mirrlees et al, 2012). If this income tax is integrated with National Insurance Contribution, the new rates may be 31%, 41% and 51% respectively. This is a more transparent mechanism which enables individuals to pay for their taxes more easily at once rather than maintaining two separate tax accounts. The second step in the integration of benefit and tax systems is the integration of the benefit system. In this case, the benefit and tax credit systems are merged together. This is a messy and complicated mix of overlapping programmes. The programmes which need to be include programmes needed to provide support for low-income families and benefits provided to give non-means-tested support for various contingencies. The former class of programmes inc ludes job-seekers allowance, income support, housing benefit, pension credit, child tax credit and council tax benefit. On the other hand, benefits for non-means-tested support for contingencies include state pension, disability allowance, carer’s allowance, winter fuel payment etc (Mirrlees et al, 2012). Because several families claim these benefits simultaneously, it is necessary to integrate the two systems into one manageable system. The recommended system

Analysis of Ethnic Cleansing Research Paper Example | Topics and Well Written Essays - 1250 words

Analysis of Ethnic Cleansing - Research Paper Example The practice dates back in historical times and as old as the eleventh century. Just like modern populations, ancient communities also grappled with conflicts and wide-ranging social problems. The compelling urge for power is the main reason why respective communities engaged in gruesome practices such as ethnic cleansing. It is against this background that this paper reviews the various episodes of ethnic cleansing that occurred before as well as during the two World Wars. In addition, it explains the extent to which the nature of these World Wars contributed to the state of affairs. To ensure a harmonic consideration, it begins by defining the term ethnic cleansing. Ethnic cleansing is an all-encompassing term that is closely related to the concept of genocide. It refers to the removal from a certain territory a faction of a population through intimidation and violence (Thum, 2010). It is comprehensive and includes population transfer, forced migration and or deportation. In most i nstances, this occurs between neighboring communities and is geared towards ensuring the purity of a certain population. Historical evidence ascertains that it is a major cause of genocide that occurs on a wider scale. Comparatively, genocide tends to be more violent and has wide-ranging implications on both the perpetrating and affected community. Also worth noting is the fact that the relative negative implications are lasting and contribute significantly to future conflicts. As indicated earlier, ethnic cleansing is a historical occurrence that has its roots in ancient conflicts. According to Brubaker (1996), conflicts are a common characteristic of both current and historical populations. However, the complexity of conflicts and relative wars increased during the twentieth century. These further culminated in the first and second world wars. Notably, ethnic cleansing was a common occurrence during both instances. Thus apart from being one of the contributory factors, it can also be considered to have been a major product of the two world wars. There are various instances of ethnic cleansing that attest to the foregoing proposition. To begin with, between 1919 and 1920, there was an ethnic cleansing occurrence between the Bolshevik regime and Don Cossacks. This took place during the Russian civil war and its implications were immense. In particular, it saw a significant 500,000 Don Cossacks being deported within this short period of time (Merriman, 2010). Another episode of ethnic cleansing occurred in 1923 between the Greeks and Turkish. In this regard, there was a major population exchange between Turkey and Greece that can be defined as ethnic cleansing.     

Concepts of Database Systems

Concepts of Database Systems Database system Concepts of database management-3rd edition Philip j.pratt .2000 A database is a structure that contains information about many different categories of information and about the relationships between the categories. Premiere products are a distributer of appliances, housewares. The company has used spread sheet software to maintain customer, order, inventory and sales. The premiere products database, for example, will contain information about sales, reps, customers, orders and parts. It will also provide facts that relate sales reps to the customers they represent and customers to the orders they currently have placed. With the use of database, employees can enter the number of a particular order and find out which customer placed the orders, as well as which parts were ordered. An entity is a person place object event of idea for which you want to store and process data. An attribute is a characteristic or property of an entity. For the entity for example the list of attributes might include such things as car colour and size. Rep. Rep. no. Last name First name Street City State Zip Commission Rate model Attributes An attribute is also called a field or column in many database systems. A relationship is an association between entities. There is an association between reps and customers, for example at premiere products. A rep is associated with all of his or her customers and a customer is associated with its rep. One-to-many relationship Each rep is associated with many customers, but each customer is associated with only one rep.ÂÂ   in this type of relationship, the word many is used differently than in everyday English; it might not always indicate a large a large number. In this context, for example, the many means that a rep can be associated with any number of customers. This is, a given rep can be associated with zero, one, Or more customers. A database is a structure that can store information about multiple types of entities, the attributes of those entities, and the relationship among the entities. A database, however, is much more than a file. Unlike a typical data file, a database can store information about multiple entities. There is also another difference. A database holds information about the relationship among the various entities. Not only will premiere products database have information about reps and customers, it also will hold information relating reps to the customers they service, customers to orders, parts to orders and so on. REDUNDANCY It is the duplication of data or the storing of the same data in more than one place. In the orders spreadsheet, redundancy occurs in the customer name column because the name of a customer is stored in more than one place. What problems does redundancy cause? It wastes space because you are storing the same data in multiple places. The extra space results in larger spreadsheet that require more space in memory and on disk and that take longer to save and open. When you need to change data, redundancy also makes your changes more difficult and time consuming. Finally redundancy can lead to conflicts. For eg. If you enter someones name and address in different columns than it will take time to enter and there is chance of making mistakes.

Essay --

K-pop, also known as Korean Pop Music, is a musical genre containing electronic, hip hop, pop, rock and R&B music originating from South Korea. K-pop started in the early 1990s and grew from a musical genre into a subculture among teenagers and adults throughout East and Southeast Asia in the late 2000s. In 1957, American music started influencing Korean Music which led to many comparing the two genres together. Ever since Korean artist Psy has taken the world by storm with his single "Gangnam Style", K-pop is becoming more globally recognized. Many people are new to the genre K-pop and try to compare it to American pop music. Although there are some similarities, there are major differences between the two. K-pop is often critique for misusing English words in its lyrics and having meaningless song titles. Many k-pop songs have simple and repetitive lyrics that make little to no grammatical sense. K-pop also throws in a lot of English phrases into their songs and sometimes it is misused causing parts of the song to not make sense. My interviewee, Tina, played a few k-pop songs that had English phrases in it that didn’t make much sense. One of the songs was â€Å"Mama† by Exo. There was a phrase in the song that went â€Å"Careless, careless. Shoot anonymous, anonymous. Heartless, mindless. No one. Who care about me?† and I had no idea what this meant. When I first listened to it, I thought it was silly and random but the next day after the interview, I found myself singing the lyrics to the song. Tina was telling me this is the power of k-pop. Even though the lyrics and English phrases don’t make sense, the beat is catchy enough to make you sing along to it. â€Å"Another song I didn’t like when I first listened to was Bar Bar Bar by Crayon Po... .... The song â€Å"Swagger Jagger† is about somebody who steals somebody else’s style. I found the lyrics kind of full of herself and very self-centered because she think people are stealing her style and declaring hate on them. While Crayon Pop’s song was about inspiring people to have fun. The lyrics to â€Å"Swagger Jagger† were somewhat sending a message to all her haters who stole her unique style I don’t think this song sends a good message because it’s essentially telling people it’s alright to hate. There was no real choreography during the entire concert. She just walked back and forth around the stage. There were times when she would start jumping to get the crowd hyped up and shook people’s hand but there was no real dancing throughout the concert. I was not into the performances as much as I was with Crayon Pop. The music was good but it wasn’t as fun and enjoyable.